LeBron James Overtakes Tiger Woods As Sport's Biggest Brand

LeBron James has become the biggest personal brand in sport, ending
six years of Tiger Woods' dominance according toForbes Magazine.

The James name, attached to the highest paid basketballer in the
world, was valued at $US37 million ($42 million).

That is how much more James earned off-the-court compared to the
average top-ten-earner in his competition.

"King James", named the NBA's most valuable player four times, earned
$US57 million ($65 million) in the past year from endorsements for
companies such as McDonald's, Coca-Cola and Nike.

He made a tidy $US30 million ($34 million) this year when Apple signed
a deal with Beats Electronics, a brand he promoted in return for a
small stake.

Forbes had ranked Woods as the world's top athlete brand since 2008.

But his earnings tumbled because games producer Electronic Arts
decided against making a 15thTiger Woods PGA Tourgame. His brand is
worth an estimated $US36 million ($41 million).

Rounding out the top five were Swiss tennis player Roger Federer (3),
US golfer Phil Mickelson (4), and Indian cricketer Mahendra Singh
Dhoni (5).

Mickelson picked up sponsorship bonuses for winning his first British
Open while Dhoni made a lucrative bat sponsorship switch from Reebok
to Spartan Sports.

Nike was named the top business brand, with Forbes estimating that the
$US71 billion ($81 billion) brand would be worth only $US52 billion
($60 billion) with another name.

The Olympics was the number one event brand based on revenue per event
day, while the New York Yankees were named the biggest team brand.

The top 10 biggest athlete brands in world sport and their value in 2014:

1. LeBron James - $US 37 million ($42 million)

2. Tiger Woods -$US 36 million ($41 million)

3. Roger Federer - $US 32 million ($36 million)

4. Phil Mickelson - $US 29 million ($33 million)

5. Mahendra Singh Dhoni - $US 20 million ($23 million)

6. Usain Bolt - $US 19 million ($22 million)

7. Cristiano Ronaldo - $US 17 million ($19 million)

8. Kobe Bryant - $US 15 million ($17 million)

9. Lionel Messi - $US 12 million ($14 million)

10. Rafael Nadal - $US 10 million ($11 million)