intervention fund to support the Nigerian movie industry, the federal
government has launched another laudable project geared towards
boosting the industry. Tagged, "Project ACT Nollywood", it's the
presidential intervention programme set up to improve technical and
professional capacity in the value chain of the Nigerian movie
industry.
The project is expected to tackle the major challenge working against
the optimum development of the sector - a poor distribution system and
menace of piracy. To achieve this ambitious objective, the federal
government last week launched N2 billion Innovation Distribution Fund,
IDF, aimed at improving the distribution of audio-visual content, cut
down on piracy, and to better protect intellectual property in the
industry.
The IDF is targeted at the businesses that operate or plan to operate
in the film distribution space. The ultimate objective is to make
pirated copies of Nollywood movies unattractive to consumers by
ensuring that genuine products are easily available at a multiplicity
of accessible points.
This is to ensure that those who put their efforts into film
production are properly rewarded.
The core plan is a market driven approach which will boost the number
and quality of distribution options through strategic co-financing of
new channels and supporting the expansion of available ones.
These could include technology-based solutions such as digital
streaming, enablers of effective distribution, movie exhibition
infrastructure and physical distribution.
According to a statement issued in Abuja by the Special Adviser, Media
to CME, Mr. Paul C Nwabuikwu, applications for the distribution fund
are welcome through the Project ACT online web portal which will be
operational for a two month period starting January 19, 2015.
--Vanguard
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