Facebookhas announced the number of its monthly users in Africa is
about 100 million out of the continent's 200 million active Internet
users.
According to HumanIPO.com,FacebookVice President for Europe, Middle
East and Africa, Nicola Mendelson, said more than 80 per cent
ofFacebookusers in Africa accessed the social media platform via
mobile devices.
"People in high-growth countries want to be connected to the world
around them. In countries such as South Africa, Nigeria, Turkey, and
elsewhere, mobile devices are increasingly becoming the way in which
people find new information, and share their experiences in the world.
How people experience the world is also unique, especially in
high-growth regions," Mendelson said.
In designing brand and advertising strategies, she said such should be
tailored to meet the expectations of the targeted audience.
She said, "A one-size-fits-all approach doesn't necessarily work when
it comes to building products and solutions that address diverse local
needs, which is whyFacebookis committed to crafting solutions
specifically for high-growth markets."
She revealed thatFacebookis collaborating with clients and agencies to
test mobile-first solutions and work together to deliver rich brand
messages at lower data costs through solutions such as bandwidth
targeting or new products.
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