Google Nigeria has introduced an online advertising tool known as
YouTube Masthead.
The company said in a statement on Monday, that the new tool would
allow brands to advertise on the YouTube homepage through customised
mastheads.
It said with the product, advertisers and brand owners in Nigeria now
would have an "unparalleled opportunity" to compete in the global
market sphere.
The masthead is the first of its kind in Nigeria, and Google stated
that it would offer an opportunity for advertisers to explore the
YouTube homepage with video plug-and-play format that helps brands
interact with consumers.
According to it, "the homepage aims at building awareness, influencing
perceptions and to revving up the mind and market share of the brand,
while remaining consistent with the overall YouTube experience."
The Country Manager, Google Nigeria, Juliet Ehimuan-Chiazor, said,
"Online is now an essential part of the marketing mix and more
advertisers than ever are utilising the benefits and alongside
traditional media."
She said, "Since YouTube was launched in Nigeria in 2011, there have
been lots of interests from brands wanting to brand and 'take over'
Google properties. The launch of Youtube Masthead, which is
essentially the full takeover of the Youtube homepage, now presents
advertisers a terrific opportunity to engage with YouTube users when
they arrive on the YouTube homepage."
Ehimuan-Chiazor added, "It is a highly effective online advertising
platform for reaching massive audiences with an affordable budget."
YouTube Content Partnership Lead in sub-Saharan Africa, Teju Ajani,
said YouTube receives over one billion global users every month, with
over 100 hours of videos uploaded every minute. "This presents a
massive opportunity for brand managers looking to boost exposure,"
Ajani said.
She said, "Basically, brands and advertisers will only be limited by
their imaginations and creative muscle with this new advertising
format."
Ajani added that the new YouTube Masthead format was already gaining
ground with Nigerian brands like Globacom, Airtel, UBA, Rexona, Star,
Gulder and Samsung having already run campaigns to drive traffic,
attract subscribers and engage Nigeria's growing YouTube user
population.
PUNCH.
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