Thursday 14 August 2014

Microsoft expands product portfolio with Nokia 130

Committed to the growth of ultra-affordable mobile phones to end
users, Microsoft Devices Group on Monday introduced Nokia 130 into
smart phone ecosystem.

The product, according to Microsoft, is expected to be available in
the third quarter of this year to select t markets including China,
Egypt, India, Indonesia, Kenya, Nigeria, Pakistan, the Philippines and
Vietnam.

The mobile phone designed to introduce millions of people to new
digital experiences at affordable price no matter the income ladder,
the new product combines the everyday essentials that first-time
mobile phone buyers expect with the beautiful design, reliability and
mobile entertainment they want. Featuring a built-in video player,
music player with up to 46 hours continuous playback on a single
charge and everyday essentials such as a flashlight, FM radio and USB
charging, the device is the perfect introduction to a "mobile first"
world.

The Nokia 130 is an ideal handset for first-time mobile phone buyers,
or for people seeking a reliable backup phone to complement their
existing smartphone.

Built to last with a 1.8-inch color display and outstanding battery
life of up to 36 days' standby for the single-SIM variant and 26 days'
standby for the dual-SIM device.

Being one of the most affordable mobile phones at a price tag of
about N4,000 with video playback, the new product makes new digital
experiences accessible to more people.

Accordingly, the device delivers hours of entertainment with the
built-in video player which offers up to 16 hours of playback for
video stored on a microSD card, MP3 player and FM radio.

With support for expandable microSD storage up to 32GB, alongside the
Bluetooth-enabled SLAM application and USB connectivity, it also makes
sharing digital content easy, without the need for an Internet
connection.

"As demand in the affordable mobile segment continues to grow,
Microsoft remains committed to delivering market-leading mobile
innovation at each and every price point" Jo Harlow, corporate vice
president for Phones, Microsoft explained, adding that, . "It is
estimated that at least one billion people in the world still do not
have a mobile phone, while at the same time there is increasing demand
for reliable backup phones in both mature and high-growth markets."

"With handsets like the Nokia 130, we see tremendous potential to
deliver the experience of a 'mobile-first' world to people seeking
their first device, and we continue to invest in ultra-affordable
devices that will introduce people to a 'cloud-first' world through
Microsoft services such as Bing, Outlook.com, and OneDrive."

No comments:

Post a Comment