smartphone this month with an affordable price tag in its key markets,
dropping the Nokia name just months after buying the Finnish company's
handset business.
Loaded with its latest Windows Phone 8.1 operating system, the Lumia
535 and Lumia 535 dual SIM will be priced at around 110 euros (about
$137) before taxes and subsidies, Microsoft said in a statement.
The phone will feature a wide-angle 5 megapixel front-facing camera
and a 5-inch qHD display screen, the company said.
Smartphones run on Microsofts' Windows software, mostly Lumias,
captured only 2.7 percent of the global smartphone market in the
second quarter, down from 3.8 percent the year before, according to
research firm Strategy Analytics.
Microsoft completed its $7.2 billion deal to buy Nokia's (NOK1V.HE)
handset business in April. Nokia continues as a networks, mapping and
technology licensing company. It owns and manages the Nokia brand and
only licenses it to Microsoft.
Microsoft had said in the past it planned to license the Nokia brand
for its lower-end mobile phones for 10 years and to use the name on
its smartphones only for a "limited" time, without saying how long
that might be.
--AIT
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