phone brands, but neither of the high-tech companies has reached their
goals in the Nigerian marketplace. However, Infinix Mobility has
marked its entry with a significant turning point in the
telecommunication ecosystem.
Recently, in collaboration with Google, Infinix Mobility launched
Infinix Hot 2 as the first official Android One product with lollipop
5.1 in Africa.
PHOTO: Infinix Zero, Hot, Hot, Note, Zero2 and Hot2 Android one
In its three years, Infinix Mobility has built a strong reputation in
the Nigerian market and globally from the Middle East, Europe and
South East Asia regions.
Technology and innovation at fingertips.
By April, a technology storm hit Nigeria; African market is a special
market—facing energy issues, Bruno Li, Country Manager for Nigeria,
stated, "As a High-tech company, it is our duty to deliver product
that brings concrete solutions to the market."
Infinix Hot note a 2 days battery life smartphone and super fast
charging technology (30 min charge 7 hours use) was released by the
manufacturer.
June 2015, the honourable successor of Infinix Zero series, Zero 2
delivered high specs and premium design, first of its kind on the
continent. With its 5 inches HD Super Amoled and an ultra efficient 13
MP camera, Zero 2 brings to Africa bright and sharp vision of the High
tech industry.
Talking about design, the device weighs only 118g.
The biggest surprise is the unique material selected by Infinix R&D.
In fact Zero 2 comes with a Kevlar battery back cover that is used in
aeronautic equipments, safety and military industry. Kevlar is highly
resistive against shock and five times lighter than steel.
This time, Infinix decided to launch the device in the most
prestigious university of Nigeria, Unilag University. Bruno Li,
Infinix Nigeria Country Manager said "Being closer to our fans and
end-users is what makes us understanding the market. We like to
interact with our users either online or offline. "
Infinix Mobility partnered with Google, Jumia and MTN, three pillars
of the High-tech ecosystem. Infinix launched Infinix HOT 2, the 1st
official Android One product with lollipop 5.1 in Africa. Moreover
the device comes with a 2GB RAM whichever will be a standard for the
market. The operating system will be getting an update to the latest
Android version up to two years. With the Hot 2, the largest African
operator MTN is offering 1GB data for 500 Naira to fit consumers need
in data connection.
Finally HOT 2 has break new records with 30 000 units sold online in seconds.
A brand built by industry people:
The device is a brand built by people who understand the industry.
Thus Infinix Mobility has set a benchmark and here is how. Infinix
Mobility is a Hong Kong based company Headquartered in Shanghai for
its research and development (R&D) center, and Paris as design center.
While
Shenzhen the electronic hub of the world is Infinix production
center. To have a better understanding of Infinix Mobility there is no
doubt that its success definitely comes from experienced executives of
the industry.
Benjamin Jiang, CEO of Infinix Mobile, is an art bachelor graduate of
Hefei Technology. He may answers questions around why Infinix
smartphones designs are so trendy, catchy and unique (i.e. Infinix
zero 2 made of Kevlar). In 2003, Jiang joined the Bird Company
Limited, pioneer Chinese mobile phone company, as Head of Project
Management.
The following year, the company was listed in Shanghai Stock Exchange
later the company received a government subsidy of 14 million Yuan.
By 2007, he joined Longcheer Holdings, a leading Chinese mobile
handset design house as General Manager of International Business
Unit.
Since 2012 Jiang has been the CEO of Infinix Mobility.
Online smartphone and emerging markets:
Finding the right partners at the right time and place is also part of
the smartphone success story. When Infinix launched the Infinix Zero
last year, it ma
it made Infinix Zero the leader and best selling online smartphone in Africa.
Nigerian consumers loved the phone and bought 150,000 units. The phone
made with gorilla glass and sporting an octa-core processor from
Mediatek, a High Definition, HD screen and a 13 Mega Pixel camera
with flash LED.
The device brought innovation to the Nigerian market. The success
in Nigeria was later extended to East-Africa, Middle East and South
East Asia.
In November 2014, the smartphone manufacturer set Christmas mood with
Infinix HOT.
The device seems to match Nigerians taste of 5.0 inches screen, pocket
friendly and colorful smartphone—yellow, red, white, black and
pink—that reach 100 000 hands. The worldwide German statistics
institute Gesellschaft für Konsumforschung showed that Infinix HOT
raised the bar and surpassed brands like Samsung and Nokia in Q1 2015.
-Vanguard
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