BlackBerry has announced a collaboration with Microsoft to bring BBM(tm)
to Windows Phone 8 and higher as it continues its resurgence strategy.
"We are intent on bringing the most popular application experiences to
Windows Phone, and with BBM, we are pleased to bring many of its top
features to the Windows Phone platform," said Bryan Biniak, Vice
President and General Manager, Developer Experience, Microsoft.
Biniak noted that the new offering will bring users of the Windows
Phone the secure, easy-to-use messaging experience they demand. New
features are expected to be rolled out in the coming months.
John Sims, President Global Enterprise Services at BlackBerry also
said the company was thrilled to be able to expand the availability of
BBM to the Windows Phone community.
"The BBM app for Windows Phone shows our commitment to supporting
cross-platform capabilities, and we are excited to be working with
Microsoft to deliver a new level of collaboration to the Windows Phone
platform," Sims added.
The decision to have BBM on the Windows Phone is seen as a strategic
move by both Microsoft after acquiring Nokia at $7.5 billion and
putting a stop to Android-powered smartphones, to ensure Nokia users
continue enjoy the services they were enjoying before the acquisition
and more.
Building on the collaboration, privacy and security features that are
at the core of the BBM experience, Windows Phone users can now join
more than 85 million monthly active users of the messaging service
around the world, while still enjoying the Windows Phone experience.
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