success for your business. Isn't that reason enough to use it? Google
are really committing themselves to this platform so it can be a
meeting point for all of the services it has to offer - this will help
your business grow, if it is used correctly. When to start? Now. How
to do it? Here are a few tips.
Connection with your fans
Have a Google+ Hangout once a week with a fan - some sort of interview
or a conversation for 10 to 30 minutes.
Events
If you're going to organise events, search for the people who are
interested in your brand and organise it by location or by industries
and areas of interest, and always with discipline, having in mind the
different types of people that could attend. You could then distribute
the information, details, offers, promotions, material and
accreditations to the right people.
Storytelling
Tell your story. Use Google+ to talk about what happens in your
business, agency or brand, and even tell some life stories of those
who work there. What happens on a daily basis - anecdotes, new
projects, visits to and from clients, development of projects,
learning curves, what happens on the way to a conference, the way that
each integral part of your team sees life and how to affront each
project. The Google+ design is ideal for these type of things.
Everybody can take part on the same Google+ page, as there can be more
than one administrator. You can use the posts, links, galleries of
photos and of videos, as well as starting Hangouts and receiving
compliments depending on what you're doing. You can also create a
community to unite yourself with your audience.
Bringing value
You're most likely to receive e-mails from your community asking for
help, knowledge or experience. It would be a great idea to do a public
Hangout once a week, or every two weeks, or even every month to give
an answer to all of those doubts, explanations and to all of those
questions that you thought were the most interesting after receiving
them over a period of time. You could make public the questions that
you're going to answer one or two days before, as well as the name of
those who asked the questions, so that those who asked the questions
can be made relevant.
Collaboration
Hangouts allows you to have multiple conversations with four to nine
people at the same time; this is a big help when it comes to
organizing your projects. You can also record that conversation and
import it to YouTube so you can save it privately and go over it
whenever you want, as well as sharing it with other members of your
team through a personal link. Also, you can import to GoogleDocs all
of the documents and conversations from that chat.
Personal branding
A lot of people don't like the idea of having a website "about me"
online that you can find on any social network. Most of them just
don't put in the time to do it.
Create a simple presentation about what you do. After that, in the
introduction, expand a bit more what you do and who you are, in a way
that those who read it have a reason why they should get in touch with
you. Make it even easier for them; create a link for your own personal
contact page (so that they don't have to look too much for it). Write
a list of what you do for people - your work - and how you help them,
this way every time that somebody goes onto your profile only the most
important things are shown after you have commented, participated or
published something.
As well as completing your profile with key words, I would recommend
you to explain the way you use Google+; this way you can clarify your
objectives, which shouldn't be the same as your Facebook or Twitter
objectives. Otherwise, why should they get in touch with you here?
All of this doesn't just help your personal brand, it also makes it
easier to be found and it improves the SEO of your brand.
--Socialmediatoday.com
No comments:
Post a Comment