- were projected onto iconic locations in London, New York, Berlin,
Lixbon, Pais, Milan and Madrid over the weekend.
Speaking on the new ad campaign, Ronaldo said:
"I am really proud of my second CR7 Underwear collection and wanted to
launch it in a way that was personal to me, and to have some fun with
it.
"The number seven has always been close to my heart, so I was honoured
to unveil my new collection in seven cities around the globe.
"It was a pleasure to collaborate with Rankin and incredible to see
the images released in this unique way.'
"Launching my own underwear brand was a dream come true and I am so
proud that it has been such a success all around the world, and
excited to be launching a second range."
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