The reasons are obvious. The company announced Wednesday that it will
now go by Softcard to avoid associations with the Islamic militant
group responsible for the beheadings of two American journalists,
among many other atrocities.
The mobile wallet venture, which is backed by T-Mobile, Verizon and
AT&T, first announced its planned name change in July, but waited
until now to reveal its new moniker.
"However coincidental, we have no desire to share a name with this
group and our hearts go out to those affected by this violence," CEO
Michael Abbot wrote. "Today, I'm pleased to announce we will rebrand
the Isis Wallet to Softcard."
The switch is set to take place over the next few weeks, although some
aspects of the Isis name will take longer to remove. Nothing else
about the platform will change.
Abbott hopes Softcard will "become a category defining name," but the
rebranding may come at an unfortunate time. Apple's "iPhone 6," which
many expect to be announced next week, is widely rumored to include a
new mobile payment platform that could ramp up competition in the area
Softcard is so determined to define.
Huffingtonpost.com
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