Wednesday 10 September 2014

GM Okays Self-Driving Cars

General Motors has announced details of its first cars to employ
automated driving technology.
The auto manufacturers said the hi-tech vehicle would be released in 2016.

A report on Monday by an online journal,The Verge,quoted the Chief
Executive Officer of the auto firm, Mary Barra, as saying a new
Cadillac model equipped with Super Cruise, a semi-automatic system for
hands-free driving on highways, whether travelling fast or stuck in
traffic, would go on sale in two years.

Barra described the Super Cruise "an advanced, highly automated
driving technology" that would let the driver "take a break from the
wheel and pedals and let the car do the work."

The firm said its first car equipped with V2V (vehicle-to-vehicle)
technology was also set to hit the market in two years.

It said, "The 2017 Cadillac CTS will be able to communicate with other
V2V cars and infrastructure to help reduce crashes and congestion."

Barra compared the technology to active traffic management projects
that are up and running in various parts of the world, but noted the
concept had the potential to be "much more impactful" if the cars were
communicating with the roads and each other.

According to the firm, the initiatives are less ambitious than
projects like Google's futuristic, fully-automated self-driving car,
but they also have much more likelihood of making it to market through
the tangled web of regulation.

The GM's Product Development, Chief Mark Reuss, had earlier this year
said, "It's going to be a creep, it's not going to be a mind-bending
thing. I don't think you're going to see an autonomous vehicle take
over the city anytime soon."

Reuss also said that Google could become a "serious competitive
threat" to the automotive industry if the technology takes off. And
that's something that the GM's CEO believes will happen. "I'm
convinced customers will embrace V2V and automated driving
technologies for one simple reason: they are the answer to everyday
problems that people want solved," Barra said.

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