want to get the kind of traffic and exposure you really want then you
need to stay within a niche in which you are very good at. It really
does not have to be something you have been doing for ever, it only
needs to be something you love doing. Simply put, write about your
passion.
Having said that, I want you to know that you really do not need to be
an expert in a particular niche before you begin to sound and
look-like an expert in that field. This article is for would-be
bloggers who need to write great content about a niche they really do
not know much about.
Do you know it is easy to be an authority in a particular niche? All
you need is the dedication and ample time to do your research and our
old good friend, the Internet. If you have a lot of time, you could go
learn about the niche you want to write about. That could take
anything from over 52 weeks or more but if you are on a deadline, here
are some simple tips that can help you write about any niche. You can
also use it to improve your writing in your present niche.
Do your homework
One of the easiest ways to write about any topic is to learn all you
can about it. Let's take an example. I want to write about surgical
procedures. The first point to consider is to fire up my browser and
type the word "surgery" into my browser. What I want to achieve at
this point is to know all I can about surgery and to get a feel of how
other people have written about the topic. You can also do this if you
can lay your hands on publications or magazines that discuss the
topic. What you will be looking for at this point apart from learning
the rudiment is to note down links to researches, quotes, expert names
and sources that were mentioned and anything else that can be of
interest. Most especially you want to know what interest people about
the topic.
Talk to experts
After following step 1, you are now in a better position from where
you started. You now have a better understanding of the industry and
issues that people love to talk about. In the process of your
research, you might have come across an expert who had discussed any
issue pertaining to the topic you are interested in. This is possible
if you have followed the links you came across earlier in your
research. Now is the time to take it a notch further. Interviewing two
or three experts will give you a better insight into the topic and you
might even stumble upon facts or figures that have not been previously
discussed. You can even ask them for a quote or reference. If the
expert is not in your country, you can research their contact details
or simply shoot them a tweet online. People really don't want
unnecessary interruption so you have to be as authentic as possible.
Follow your leads
By this point you should have plenty of leads, quotes, figures and
fact. Once you have been able to cross check all facts and stats, you
can begin to write your first draft. The idea of this draft is to see
if you have been able to piece together a puzzle which you do not
understand.
After writing this first draft, you want to see if your article needs
improvement. There are no set rules or procedures for writing your
draft but it is important to state that it is usually a good idea to
leave your first draft for at least 24 hours before coming back to it.
Once you come back to it, you want to read it again and see how it
turns out by putting all the pieces together.
Once you do this, you need to see if there are no glaring omissions.
When writing a great piece, you need to be as specific as possible!
When you feel confident you can write with authority, it's time to do just that.
Putting it all together
This is where you put everything you have been writing together. At
this point, you will be dotting the 'I's and crossing the 't's.
Conclusion
Writing about any topic can be fun if you are ready to put in the leg
work required.
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